There are a LOT of Publishers so competition is still high and a lot of independent Studio's too for those Publishers too expand as well. Of course, things can change in this rapidly changing world and maybe there will come a time to sell up, but I think they are in a 'strong' position (which makes their Price 'higher') than a few other Publishers - like Ubisoft, Square Enix etc. In their position, they are better off making strategic partnership deals - like EA Play with Game Pass Ultimate than selling up to another Publisher - whether they have their own platform or not. A LOT of great IP assets and no plans, no staff etc to capitalise as CoD 'needs' to release annually to fund next years CoD so all staff are 'required' for CoD.ĮA at least releases multiple games most years, not putting ALL their eggs in one Fifa, Madden or Battlefield basket, have some 'big' franchise licensed titles like Star Wars too and have a decent future plan too to cope with a rapidly changing market place. EA Play seems to be part of that stabilising and their future too.Ī/B have been 'falling' further and further - eventually putting all their eggs in one basket (CoD) and with CoD not as 'popular' or as 'Lucrative' as it once was, it has a major impact on their future. Since then, they do seem to have 'improved' as others 'deteriorated'. Basically, despite those earlier reports, EA is staying independent.Ī few years ago when EA were often awarded the 'worst' company in the world, then they were perhaps most likely to be bought up.
"In a world where gaming is becoming more important to the lives of Gen Z and Gen Alpha, who will be the leading generation in terms of consumption, entertainment for the future, I don't think we could be in a stronger position as a standalone company," he says, adding he feels "very, very confident" about the future. As far as Wilson is concerned, the company is in great health and has a bright future ahead.
In its latest earnings call, however, the publisher has stated it intends to continue as it is.ĬEO Andrew Wilson told investors that EA is in an "incredible position", and following the Xbox/ActiBlizz deal, will become the "largest standalone independent developer and publisher of interactive entertainment in the world".
Earlier this year, we heard reports that the Californian company had been in talks with major companies for a buyout, including Disney, Apple, and Amazon, among others. Electronic Arts is one of the largest video game publishers there is, but as evidenced by Microsoft's enormous takeover of Activision Blizzard, that doesn't necessarily mean it'll remain independent.
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